Speeding up your WordPress

Author: Categories: WP Tutorials
Updated: September 6, 2018
Speeding up your WordPress

What made Google Maps user adoption really take off?

No, it was not a Street View.


We [Google] made Google Maps load faster… Thats it.

Mike Hearn, Google Developer


Never underestimate the effect that has showing up your website as fast as possible to your visitors. It can make a difference between happy customer and missed opportunity. We at AIT-Themes provide you with a tool that can make your web simply beautiful. Great selection of Page Builder Elements allows you to build almost anything you wish for and achieve professional looking web in no time. But the power that lies in ability to have all these Elements on your page comes with a caution. All this greatness to magically appear takes some time.. but your visitors are not here to wait for you to deliver the stuff!


You need to cache.


That’s what big boys do. They cache and they deliver. Instantly. No waiting, mama!

Caching is what gives you that top-notch performance. It simply drastically reduces time needed to deliver page content because there is no reprocessing of all this pages that you made during your page development. If you don’t edit all these About and Contact pages on a daily basis.. why would you want your server to render them again and again and again.. with every request that your visitors make? Simply throw them already rendered page. Don’t worry, you won’t offend them. They won’t even notice. 😉

OK! I already finished building my web with your great Page Builder and I’m happy with the result. How can I enable this “cache” thing you talk about, hm?

Don’t worry, it’ not that hard. Simply go ahead and search for W3 Total Cache plugin in your WordPress Administration. This is what we use on our preview servers that made you buy our theme. Hell, this is what we use even when you read this post! Did you wait for this post to load? Contact your internet provider in case you did, because we serve you jet-speed!

So, you installed this “W3 Total Cache” thing, what next? Simply activate it. New Performance section should appear in your left Admin sidebar. Go to Performance → General Settings. Now, you may probably be in hurry (and yes, I know we’re all about speed in this blog post!), but do not check Toggle all caching types on or off (at once) option. Don’t ask. We just save you some headache from seeing weird error stuff on your website. What you want to do instead is enable only Page CacheDatabase Cache and Browser Cache by checking Enable options in their respective sections.

Cache configuration


Hit that Save All Settings!

If you’re using woocommerce plugin, there is one last thing you need to do. Go to Database Cache settings page and add _wc_session_ entry to the list of Ignored query stems and save it.

That’s it.

Now.. you may feel like you don’t see any change. Where’s that jet-speed? you may ask.

You need to be aware of two things:

  1. You need to be logged out for the cache to work
  2. Cached pages are served only after they have been visited at least once

So, go logout yourself and load some awesome page you made using our Page Builder for two times. That second time was fast, wasn’t it? From now on every visitor that loads that page will be served instantly. And that’s how we big boys roll. Cache and deliver. Jet-speed!

Comments (15)

  1. Michael

    Guys… it’s not a biggie or something, but “godspeed” is something like “good luck on our journey” (like going into the world). It doesn’t mean “thunder-fast-like-god”, this is not a saying, but you could use it like this: god-speed.

    Just an insight.


  2. orizhial


    W3 total cache is good but WP Rocket is much better ! Maybe you can include it in your theme as you do with Revolution Slider.

    1. Mario Buci

      Thanks for the tip! We will look at it and if everything works fine with our themes, we may reconsider our recommendation. For now, we have good experience with W3 Total Cache.

      1. Srinivasan

        Hi ORIZHIAL,

        can you post a few set up instructions for WP rocket for AIT themes to work well together, earlier in installed WP Super Cache and since i couldn’t set it up properly faced few problems like new users were not able to register and i couldn’t see my own changes. New to cache and can say almost to WP too. More help or links to good tutorials would be greatly appreciated. Thanks

  3. Carsten

    thank you Mario for clean my head and my website from loading late 😉
    But i get the following error message:
    “In order for database caching to work with WooCommerce you must add _wc_session_ to the “Ignored Query Strings” option in W3 Total Cache settings here.”

    where i have to put in in, here? in this field “Ignored query stems:” with already the following in


    thank you for your answer Mario

    1. Mario Buci

      Good question. Yes, you are correct. You need to add _wc_session_ to the list of Ignored query stems on Database Cache settings page. I have updated the post. Thanks.

  4. Silvio

    Hello! Thanks for the tips. I applied the tips PageSpeed but google keeps saying I need to take advantage of the browser cache. Any solution?

    1. Zlatko

      Hi, Silvio! Interesting question. We used to use W3 Total cache only – the plugin which is one of the most recommended. We didn’t test any advanced browser cache set up, but the following procedure you should perform: Firstly, simply implement the settings one by one, each step should be tested on any browser independently. To see the differences, in other words to be able to evaluate the test results, you must be logged out of your website if you have no other browser available /installed on your PC/. You should see outright GoogleSpeed improved score 😉 . Thank you!

  5. Peter

    So anyone has tested WP Rocket on any of the themes?. I use the city guide theme and I have tryed W3 total cache with significant speed increase.

    I find my theme to be extremelly slow

    1. Martin Kotys

      Hi Peter,

      Have a look at WP Super Cache plugin. We use this plugin for some time now with excellent results. Page loads are very good we use it on all our theme demos and websites with pretty high traffic.
      We haven’t tested WP Rocket to be honest as WP Super Cache works great, there’s no need to change it to anything else.


  6. Ramo

    You speek in this post about W3Total Cache and your last comment say that use WP Super Cache in all your themes and demos.



  7. Sourav Basak

    Nice article for developing and managing WordPress site in niche. This list of information can help the programmers to modify any page without any hesitation.
    Also for building a plugin this can also help to rebuild the construction of a page.
    Thanks a lot.

    Sourav Basak [Blogger, Entrepreneur, Thinker]

  8. Beverly


    I just purchased a City Guide theme and I am having trouble saving the changes as I develop the website.

    At times, it too slow, and at most times, it wont save, and when I check my hosting’s cPanel, the Memory usage (512MB) and I/O usage (1024KB) turns red and maxed out.

    Quite frustrating, if you could help?

    PS. I earlier had error pages showing (blank white screen except for the erroro message) but had resolve it following your instructions at “Theme doesn’t work. What would I do?”. Resolved this error, however, still left with the non-saving and slowest speed issues above.

    Thanks ahead for helping.

    1. Zlatko

      Hey Beverly,

      thanks for purchasing one of our products. Please kindly post your theme-regarding question at our support forum https://system.ait-themes.club/ which will enable answer you to most efficiently.
      In the meantime feel free to check also our documentation.

      Best regards,

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