Small businesses usually don’t have any marketing budget on social networks and they’re trying to present their goods and services by themselves. There is couple of useful tools which can significantly increase efficiency of your website (e.g. on Facebook) and will help you deliver real results. The best thing about them is – they’re not only effective, they’re also free (of course there are paid versions available too, but we’ll focus on them next time).
How social media tools work
The main purpose of these tools is to uncover deficiencies, find out where does your Facebook page stands now, or they can at least tell you how your competitors work with social media. This way you can gain oversight about your activities, things you’re doing right or what you can improve.
You can simplify and speed up your work with social networks by using some planning tools like Buffer or Hootsuite. For creation and modification of images, that you want to post is best to use Pablo, Canva or Design Wizard. Design Wizard is the perfect tool to create impressive designs without technical expertise or background. This tool is special for its huge possibility of template customization. Thanks to their features you can resize your designs as you wish, upload your fonts, photos, logos and create custom colour palettes.
And what’s the best? Design Wizard library contains more than 1.2 million images, illustrations and graphics, created by their in-house creative team. Graphics look fresh & unique and you have endless options for creating amazing designs not only for social media. For scheduling your images as content for social media, you can use e.g Buffer, as we’ve mentioned before.
There’s huge amount of marketing tools designed for social media administration. You can read more about them in great post: 15 Free Social Media Marketing Tools for Small Businesses by business.com.