One of our side projects earned us passively more than $90.000 with little to no effort required to maintain it. This side project turned into a business with revenue on regular basis. Sounds interesting?

It all started eight years ago. We decided to create a complex camping website that would provide every piece of information required both by campsites and their customers – all over the world. As with everything we do, we strive to innovate, to redefine. So, we decided to utilize new blooming technology back then: Google Maps. Even though the website is mostly out-dated, people are still visiting it every month and we’re still generating some amount of passive income. How?

So, we decided to utilize new blooming technology back then: Google Maps.

Pay per click. This is an internet advertising model used to direct traffic to websites, in which advertisers pay you, the publisher every time the ad is clicked. If coupled with a website that has a large traffic, just like our had, you can create a steady passive income. We’ve created the number one website for people who enjoy camps from all over the world. With enough valuable content that we’ve tailor-made for them, AdSense was the smartest way of monetizing our work.

But how does it work? A good question. Pay per click advertisement is effective based on two things. First, you need to create a website with a original idea that brings traffic from all over the Internet to your website, to your AdSense banners. Secondly, pay per click advertisement is usually tied to the content on your web and the cost for clicking, so the amount of money you eventually earn depends on the particular advert showed on your web and its business. Have a look at the graph below and check the most expensive keywords in AdWords advertising.


“With enough valuable content that weve tailor-made for them, AdSense was the smartest way of monetizing our work.”

However, was enormous project back then. Hundreds of hours of developing our own CMS, design, user account back end, camp account back end and even the implementation of the payment gateway was quite a task eight years ago. Simply put, developing a custom tailor-made website is very long and expensive process. There wasn’t any other option, so we had to do it ourselves.

Since then, we strive to make this process easier. In our next blog, we’ll tell you more details about the project and its sources of income.

Stay tuned and don’t forget to leave us your thoughts and comments below. We always appreciate your feedback. And if you have any questions, please don’t hesitate to ask.


Related posts:
Case study Part 2: How to monetize your side project and turn it into a business
Case study Part 3: Your chance to make your own business with WordPress

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About Martin Kotys

CEO & Founder of AitThemes. Martin has 14 years experience in web industry. Has masters degree in IT. Experienced Web developer, Linux and Database Admin.